Lilia Lasson –
Systemische Beratung
Systemische Beratung
Freelance Work, 2026
Brand Identity & Logo Design
Brand Identity & Logo Design
For systemic counselor Lilia Lasson, I developed a comprehensive brand identity and a versatile brand kit that makes the core of her work visually tangible. Following collaborative moodboard sessions to define the creative direction, the design process brought together two key concepts: the client's wish to incorporate a lily, and the idea to play with the initials of her name.
Combined with the systemic approach, these elements came together in a distinctive logo: individual modular shapes fit together like puzzle pieces, directly reflecting the systemic approach.
Combined with the systemic approach, these elements came together in a distinctive logo: individual modular shapes fit together like puzzle pieces, directly reflecting the systemic approach.
To create a balanced and professional visual world, the identity pairs a soft, modern color palette with a thoughtful typographic pairing: elegant serif headlines combined with clean sans-serif body text. The result is a harmonious, professional, and approachable corporate design that builds trust and projects expertise.
