EGYM Wellpass
In-house Graphic Designer, 2023–2025
Brand Identity, Motion & Content Design
Brand Identity, Motion & Content Design
During my time as an In-house Graphic Designer in EGYM Wellpass' marketing department, I actively collaborated on the brand's visual evolution and supported its rollout across international markets. Working within our design team in a fast-paced environment, I focused on a diverse spectrum of content—from digital ads and comprehensive whitepapers to large-scale exhibition stands, motion pieces, and internal templates. By translating concepts into daily design work, I ensured a cohesive, elevated visual presence across all touchpoints and departments.
Campaigns & Content
Crafting creative assets for multi-channel marketing campaigns, social media posts, digital ads, monthly one-pagers or onboarding materials, professional presentations and comprehensive content pieces like whitepapers.
Motion & Video Content
Producing engaging video assets, animations, and internal motion templates, including the development of guidelines to expand the brand's dynamic visual language.
Print, Exhibition & Layouts
Delivering high-quality marketing collateral, informational layouts, and large-scale exhibition stands, while managing complex print files from concept to final production.
Brand Evolution & Stewardship
As part of the design team, I translated the updated brand guidelines into core marketing assets to further develop the visual identity, ensuring a consistent brand appearance and seamless collaboration across international departments and touchpoints.
Before Brand Evolution
After Brand Evolution
Before Brand Evolution
AfterBrand Evolution
After Brand Evolution
After Brand Evolution