EGYM Wellpass
Full-time Work, 2023–2025
Brand Identity, Motion & Content Design
Brand Identity, Motion & Content Design
During my time as a Graphic Designer at EGYM Wellpass, I contributed to the further development of the brand's visual identity and managed the visual execution across international markets. Operating in a fast-paced environment, my work spanned a wide range of content design—ranging from digital ads, social media assets, and high-impact whitepapers to complex print files, exhibition stands, presentations, and select animations. Through this, I ensured a consistent visual appearance across all departments and touchpoints.
Integrated Campaigns
Design and implementation creative assets for marketing campaigns, digital ads, and high-impact content pieces like whitepapers.
Motion & Video Content
Creation of engaging video content and animations, including the development of official video and animation guidelines to expand the brand's visual language.
Print, Exhibition & Layouts
Creation of high-quality marketing collaterals, informational layouts, exhibition stands, and management of complex print files from concept to final production.
Creation of high-quality marketing collaterals, informational layouts, exhibition stands, and management of complex print files from concept to final production.
Brand Evolution & Stewardship
Further developing the brand's visual identity and ensuring a consistent brand appearance across all departments, facilitating seamless collaboration with international teams.